Last updated: 2021-02-09

About this Privacy Policy

Your privacy is very important to us, and we take it seriously. This policy describes our practices for collecting, using, disclosing of users’ personal information. This Privacy Policy applies to UAB Applava (“Applava”) games, websites, other products and related services (together called “Services”).


All Applava Services are governed by this Privacy Policy and by using or accessing Services you give consent to the processing, use and disclosure of your data. Please do not install or use the Services if you do not agree to this Privacy Policy.

What is Personal Data?

“Personal Data” is all information that identifies a person:

  • either directly, for example, your last name, first name, email address or telephone number;
  • or indirectly, for example your account ID, IP address, cookie identifier or game data.

What information do we collect?

In general, we try our best not to collect any Personal Data. However, the information we collect depends on what Services you use and how you use them. Please see below for more details.

Information that you give us directly:

We collect information that you provide us, including but not limited to:

  • Your email address when you subscribe for our newsletter. You can unsubscribe at any time by clicking on the unsubscribe link at the end of each newsletter;
  • Billing information, such as your name, payment card number, payment account details, telephone number and shipping address when you make a purchase in our store.
  • Information you provide when seeking help from us, such as your name, email address, telephone number and records (screenshots, videos) of the issues you experience;

Information that is collected automatically:

We may automatically collect information about you, including:

  • Log Information: We may log information about your use of our Services, including the type of browser you use, access times, pages viewed, your IP address, and the page you visited before navigating to our Services.
  • Device Information: We may collect information about the device you use to access our Services, including information about the device’s software and hardware, Media Access Control (“MAC”) address and other unique device identifiers, device token, mobile network information and time zone.
  • Usage Information: We may collect information relating to your use of our Services, including which applications you use and your game progress, scores, achievements and interactions with other players.
  • Consumption information: We may collect information about your consumption habits relating to your use of our Services, including which purchases you make with both virtual and real currencies.

Information that we obtain from other third party sources and partners:

We may receive personal data about you from a third party platform or distributor for example from your Steam account or other third parties accounts that you use to sign into our Services. The exact information we receive from you will depend on third party privacy settings, but it will typically include your basic public profile information, such as your username, profile picture, online ID. These third party sources and partners have separate and independent privacy policies. We have no responsibility or liability for the content and activities resulting from use of those third party services, and we encourage you to read their privacy policies and proceed only if you are comfortable with such terms.

How do we collect the information?

Cookies and similar technologies:

Cookies are small data files stored on your computer’s hard drive or in mobile device that help us to improve our Services and your experience and see which areas and features of our Services are popular. Some examples of cookies: pixel tags, local shared objects, hardware-based device identifiers, flash cookies, operating system-based identifiers, clear GIFs and web beacons.

Analytics technologies:

Analytics technologies use cookies to help the website operators analyze how visitors use the site. The information generated by the cookie about the visitors' use of the website is generally transmitted to and stored by analytics technologies operators on their servers.

Ad Serving technologies:

Ad Serving technologies collect and use information so that appropriate advertising could be served. We use an advertising identifier like a cookie or other device identifier. Some ad companies also use this information to serve you relevant ads from other advertisers. Examples of information collected: type of advertisements served and the location of the ad, length of time an advertisement was visible, size of the advertisement, advertisement response.

Where and how we process the information?

The information is processed at Applava operating offices and in any other places where the parties involved with the processing are located. The processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Applava, in some cases, the information may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary.

How do we use information?

We may use information about you for various purposes, including to:

  • Provide, maintain and improve our current Services;
  • Develop new Services;
  • Facilitate communications between players;
  • Respond to your comments, questions and requests and provide customer service and support;
  • Send you technical notices, updates, security alerts and support and administrative messages;
  • Personalize and improve our Services and provide tailored advertisements, content or features;
  • Monitor and analyze trends, usage and activities in connection with our Services;
  • Link or combine with information we get from others to help understand your needs and provide you with better service;
  • Carry out any other purpose for which the information was collected.

Information we share with third parties

We may share some of the information we collect from you upon use of our Services with third parties service providers who are engaged by or working with us in connection with the operation of the Services we provide to you and/or for analytics purposes that may require the reproduction and display of such information.


We may disclose your Personal Data:

  • To our subsidiaries and affiliates;
  • To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Applava assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal data held by Applava pertaining to the users of our Services is among the assets transferred;
  • To comply with any court order, law, or legal process, such as responding to a government or regulatory request;
  • Third party service providers and partners who provide data processing services to us or who otherwise process Personal Data for purposes that are described in this Privacy Policy;
  • If disclosure is necessary or appropriate to protect the rights, property, or safety of us, our customers, or others.

International transfers

Your Personal Data may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country. We ensure that the information is transferred in accordance with this Privacy Policy and as permitted by the applicable laws on data protection. By accepting our Privacy Policy or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries.

Security

We follow generally accepted industry standards and maintain appropriate safeguards to help protect the security, integrity, and privacy of the information we collect about you. These security measures are designed to protect against the accidental or unlawful destruction, loss, misuse, alteration, and unauthorized disclosure of, or access to, the information under our control. Specific measures include, e.g. encrypting your personal information in transit; giving access only to employees who need to have it and etc.

Personal Data retention

We keep your personal information to enable your continued use of our Services, for as long as it is required in order to fulfil the relevant purposes described in this Privacy Policy, as may be required by law such as for tax and accounting purposes, or as otherwise communicated to you.

Your rights

Right of access, rectification and erasure:

If you want to access, rectify or request erasure of your Personal Data that we collected, you can contact us at support@applava.com with your request at any time.

Right to object:

When our processing of your Personal Data is based on legitimate interests according to Article 6(1)(f) of the GDPR or this Privacy Policy, you have the right to object to this processing. If you object we will no longer process your Personal Data unless there are compelling and prevailing legitimate grounds for the processing as described in Article 21 of the GDPR; in particular if the data is necessary for the establishment, exercise or defense of legal claims. You also have the right to lodge a complaint at a supervisory authority. Please contact us at support@applava.com for more information.

Right to restriction of processing of your Personal Data:

You have the right to obtain restriction of processing of your Personal Data. Please contact us at support@applava.com for more information.

Right to Personal Data portability:

You have the right to receive your Personal Data in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller. Please contact us at support@applava.com for more information.

Children

We do not knowingly collect personal information from children under 13 years of age. In addition, if you have not reached the age of majority in your state/province/territory/country of residence, you must obtain the consent of a parent or legal guardian for the collection, use and disclosure of your personal information in accordance with this Privacy Policy. If you do not have this consent, or if you are under 13 years old, do not provide any personal information to us.

Changes to Privacy Policy

We reserve the right to change Privacy Policy at any time. Such changes, modifications, additions or deletions shall be effective immediately upon posting the revised Privacy Policy on this page. You acknowledge and agree that it is your responsibility to review this Privacy Policy periodically and to be aware of any modifications. Your continued use of our Services after such modifications will constitute your: (1) acknowledgment of the modified Privacy Policy; and (2) agreement to abide and be bound by the modified Privacy Policy.

Contact us

If you have any questions or concerns about our use of your personal information or this Privacy Policy, please contact us at: support@applava.com


UAB Applava
Oršos str. 6-24
Vilnius
Lithuania
09300